Watchmen Movie Viral Marketing-New Frontiersman
One of the fun things about modern-day movies is the tandem viral marketing that takes place on the Internet. VM was certainly used to great effect last year with “The Dark Knight” and it appears that Warner Brothers is continuing the effort with “The Watchmen” movie which opens in two months on March 9, 2009.
In Alan Moore’s story, The New Frontiersman is the far right-wing paper that Rorschach regularly reads and the paper also has a pivotal part at the conclusion, one that might have led to a sequel. For Warner Brothers, it is a new site with (so far) a single image reminiscent of the package that arrived at The New Frontiersman office at the end of The Watchmen comic. It would be really cool if this progressed to having actual copies of the paper as giveaways at theaters when the movie is released.
Over at Major Spoilers, Stephen Schleicher wonders if the ink blot in the image is the head of a fox and if that might be a jab at 20th Century Fox by Warner Brothers.
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